Profile

Hideki Hada is the General Manager of the Integrated Vehicle Systems Department at Toyota Technical Center in Ann Arbor, Michigan. Hada is in charge of technology planning for intelligent transportation systems (ITS) and active safety systems at Toyota Technical Center. Utilizing his rich experience in the strategy development and industry analysis, Hada focuses his work at Integrated Vehicle Systems Department to identify the technical domains that Toyota should pursue further research and development efforts in the North American region. He also serves as the project manager for a government-industry collaboration project to develop infrastructure-cooperative collision avoidance technologies. Hada's goal in automotive research is to find a balanced social and technological solution with maximum safety and mobility. His previous responsibilities include HMI research, government affairs, technology benchmarking, electronics design coordination, and technology planning.

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